PERI
- Perion Network Ltd.
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Overview
Company Summary
Perion Network Ltd., commonly known as PERI, is a global technology company that specializes in delivering advertising solutions and engaging customer experiences across various digital platforms. The company primarily operates within the digital advertising and marketing technology sectors.
PERI offers a range of products and services to help publishers, advertisers, and brands effectively reach and engage their target audience. Their solutions include:
1. Search advertising: PERI's search advertising platform enables businesses to promote their products and services through search engines. It allows advertisers to bid on relevant keywords and display ads to users searching for related information.
2. Display and social advertising: PERI facilitates targeted display and social advertising across various digital channels, including websites, social media platforms, and mobile apps. Their platform assists advertisers in creating visually appealing ads and reaching the right audience segments.
3. Email advertising: PERI provides tools and technology to optimize email campaigns, helping businesses drive engagement and conversions through personalized and targeted email marketing. Their solutions include email delivery, campaign management, and analytics.
4. Monetization solutions: PERI works with publishers to maximize their revenue potential through advertising. They offer tools and platforms that help publishers optimize ad inventory, manage ad placements, and maximize ad fill rates, leading to increased profitability.
5. Data and analytics: PERI's data and analytics capabilities enable advertisers and publishers to gain insights into consumer behavior, campaign performance, and audience segmentation. This information helps businesses make data-driven decisions and refine their marketing strategies.
Overall, Perion Network Ltd. leverages its technology and expertise to enable businesses to effectively advertise and connect with their target audience across various digital platforms. By offering comprehensive advertising solutions, PERI aims to help its clients drive brand awareness, attract customers, and ultimately achieve their business goals.